WS Workwear Collection | for the true craftsman in all of us
CHIPPEWA 6″ SERVICE BOOT $290 | WS OVERDYED STRETCH CHINO $165 | HOMECORE LINEN TEE $98 | NORSE PROJECTS COTTON WATCH BEANIE $50 | WS NU SOUVENIR JACKET $255 | NORSE PROJECTS AARON BOTANICAL COTTON SS $160
Product Evolution | The Nu Souvenir Jacket
The 1971–1978 Dodge Tradesman | Work & Play
Work & Play as demonstrated by the transition of the infamous Dodge Tradesman
The Dodge Tradesman first entered production for the 1971 model year, and was originally marketed as the ultimate vehicle “for the man on the job”. The Dodge tradesman was a stronger less-beefy option then most work vans available at the time. It also featured a lower cargo floor leading to a lower center of gravity for improved handling, making it the perfect candidate for a unified appropriation from work to play. The earlier models where marketed, sold, and used, by a variety of tradesman all of whom swore by it’s ability to “Take their business on wheels”. Once the word got out about the lower center of gravity leading to improved handling, these vans became the target of much more than it’s intended use for simple day-to-day tradesman transport. In the mid-to-late ’70s and early 1980’s, these vans became the pinnacle of the craftsman looking to build the ultimate show car during the custom van craze taking place in California, and throughout the US. Dodge eventually caught on and began to create & market new factory customized starter packages labeled as “Adult Toys”.